About Us

Our Story

Two things to begin with, for some context.

Climate change is real and scary. The world is obviously a better place in terms of quality of life and y’ know no more plague and stuff. But overall, we’re increasing world suckage.  We’re making polar bears homeless, setting forests on fire and choking turtles. But I digress. All this probably isn’t news to you.

The second thing we know for sure is that periods are a punishment in more ways than one. There’s the cramps, the mysterious disappearance of rational thought and the inexplicable crying over the misfortunes of fictional characters. There’s the less bourgeois problems too. The cost of buying stuff. The cost of upkeep. The Secrecy. Stigma. Shame. Ignorance. So many people who menstruate can’t even afford adequate care. Period poverty is an embarrassing reality on a planet that boasts the existence of trash bags that cost a couple hundred dollars.

A combination of these realities, coupled with the fact that menstrual cups are amazing and no one is really selling them or at least marketing them enough) lead to us starting hiccup.

At hiccup, we sell menstrual cups in India.

Menstrual cups are cup shaped devices made of silicone worn internally during your period. Unlike pads or tampons they collect blood instead of absorbing it. They are convenient, safe, cheap, reusable and eco-friendly. You take the money you would spend on two months’ worth of pads and invest it in a cup that lasts for up to 10 years. You also exchange 11,000 single use products (+ the ton of plastic you waste wrapping them in) for a zero waste period, lowering your carbon footprint by A LOT. What’s not to love? No large corporations are selling these, despite the fact that pads/tampons have been linked to cervical cancer and Toxic Shock Syndrome because cups last so long and companies want repeat customers! 


We want every menstruator to have access to cups, so that they can use them, if they wish to. 

We want to build a community of is that are period , body and sex positive.

We want to help you make your vagina happy.

hiccup stands for Better Periods and a Better Planet.


People with vaginas unite to fight climate change!

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